Sister Hong Scandal: Filmed Encounters Sold Online

Summary

A seemingly unsettling online dating profile belonging to 'Sister Hong' led to hundreds of men unknowingly having their intimate encounters secretly recorded and sold online, generating a lucrative business between 2022 and 2025. The perpetrator, later identified as a 38-year-old man named Jiao, disguised himself with makeup and a wig, charging viewers $20 a month for access to the videos. The operation was exposed when a subscriber leaked the content, leading to hundreds of men being recognized by friends, family, and partners, causing significant personal and professional fallout for many. One notable victim was a fitness influencer whose career was ruined, forcing him to relocate. Investigators discovered Jiao had claimed to have slept with over 1,690 men. The strange payment method of fruits and vegetables, rather than money, raised suspicion and was potentially a tactic to avoid legal repercussions. The revelation that 'Sister Hong' was actually a man sparked widespread debate and further fueled the story's virality, with many wondering how the disguise was so effective. In July 2025, after a victim reported the incident, police investigated and arrested Jiao. The scandal became a top trending topic in China and internationally, spawning memes, filters, and even AI-generated content, though this virality also drew criticism for mocking the victims and disregarding their privacy. The case also inspired copycat attempts at similar illicit businesses.