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Stop Hiring Mistakes: A 4-Step System

Ryan Deiss (Subscribed)

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Summary

Hiring for roles you don't understand is an expensive mistake, costing founders millions. To avoid this, follow a four-step system. First, clearly define the role by listing specific tasks, desired outcomes, measurable metrics, and the business context. Use AI like Claude or ChatGPT with this information to identify accurate job titles and salary ranges, avoiding the 'unicorn trap' of trying to find one person to do everything. For instance, a mistake in defining a CFO role led to over a million dollars in losses. Second, learn the role by paying current professionals for their time on LinkedIn to understand what success looks like. Ask them about their typical week, necessary resources, ideal hires, warning signs of failure, and 30-60-90 day accomplishments. Talking to at least three to seven people reveals crucial patterns, like realizing a seemingly individual role actually requires a team. Third, protect your hiring process by bringing in an expert who has successfully managed or hired for that role before. They can ask role-specific questions, identify BS, and give you the confidence to say no. This expert can be a favor from a peer, a paid consultant, or a specialized recruiting firm. Finally, test the fit by having finalists create a 30-60-90 day plan based on what you learned. Evaluate their plans for specificity, learning phases, resource acknowledgment, and prioritization. Also, apply the 'tacos and tequila' test: ensure you enjoy working with the candidate and they bring positive energy, as you'll need to collaborate closely.

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